M: Business: 2024 Release ISE
1264714289
·
9781264714285
M: Business is designed to be brief, highly visual, and flexible for today’s digital and entrepreneurial students.? Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fr…
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PRODUCTO DIGITAL EBOOK. NO ES UN PRODUCTO FÍSICO.
Gracias este es un libro electrónico o EBOOK, para poder utilizarlo debes de crear una cuenta en VitalSource Bookshelf esta es una Aplicación Gratis. Una vez que has creado tu cuenta, dentro de la plataforma debes de redimir los distintos códigos que hayas adquirido para poder leer tus libros.- Ingresa a tu libro desde cualquier lugar o dispositivo, con acceso a internet o sin acceso.
- Crear notas, y apuntes en tus lecturas.
- Puedes realizar búsquedas a los conceptos que necesites de manera rápida y fácil.
- Ingresa a tu libro desde cualquier lugar o dispositivo, con acceso a internet o sin acceso.
- Crear notas, y apuntes en tus lecturas.
- Puedes realizar búsquedas a los conceptos que necesites de manera rápida y fácil.
PART ONE: BUSINESS IN A CHANGING WORLD
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
Appendix: The Legal and Regulatory Environment
3 Business In a Borderless World
PART TWO: STARTING AND GROWING A BUSINESS
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising
PART THREE: MANAGING FOR QUALITY AND COMPETITIVENESS
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chains
PART FOUR: CREATING THE HUMAN RESOURCE ADVANTAGE
9 Motivating the Workforce
10 Managing Human Resources
PART FIVE: MARKETING DEVELOPING RELATIONSHIPS
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Media
PART SIX: FINANCING THE ENTERPRISE
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
Appendix: The Legal and Regulatory Environment
3 Business In a Borderless World
PART TWO: STARTING AND GROWING A BUSINESS
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising
PART THREE: MANAGING FOR QUALITY AND COMPETITIVENESS
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chains
PART FOUR: CREATING THE HUMAN RESOURCE ADVANTAGE
9 Motivating the Workforce
10 Managing Human Resources
PART FIVE: MARKETING DEVELOPING RELATIONSHIPS
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Media
PART SIX: FINANCING THE ENTERPRISE
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets
M: Business is designed to be brief, highly visual, and flexible for today’s digital and entrepreneurial students.? Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active learning. M: Business represents a great value in the brief Introduction to Business market with a focus on currency, accuracy, and a robust teaching and learning package via McGraw Hill Connect®.