Global Business Today: 2024 Release ISE
1264754760
·
9781264754762
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics f…
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PRODUCTO DIGITAL EBOOK. NO ES UN PRODUCTO FÍSICO.
Gracias este es un libro electrónico o EBOOK, para poder utilizarlo debes de crear una cuenta en VitalSource Bookshelf esta es una Aplicación Gratis. Una vez que has creado tu cuenta, dentro de la plataforma debes de redimir los distintos códigos que hayas adquirido para poder leer tus libros.- Ingresa a tu libro desde cualquier lugar o dispositivo, con acceso a internet o sin acceso.
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- Ingresa a tu libro desde cualquier lugar o dispositivo, con acceso a internet o sin acceso.
- Crear notas, y apuntes en tus lecturas.
- Puedes realizar búsquedas a los conceptos que necesites de manera rápida y fácil.
PART ONE: INTRODUCTION AND OVERVIEW
1 Globalization
PART TWO: NATIONAL DIFFERENCES
2 National Differences in Political, Economic, and Legal Systems
3 National Differences in Economic Development
4 Differences in Culture
5 Ethics, Corporate Social Responsibility, and Sustainability
PART THREE: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
6 International Trade Theory
7 Government Policy and International Trade
8 Foreign Direct Investment
9 Regional Economic Integration
PART FOUR: THE GLOBAL MONETARY SYSTEM
10 The Foreign Exchange Market
1 The International Monetary System
PART FIVE: THE STRATEGY OF INTERNATIONAL BUSINESS
12 The Strategy of International Business
13 Entering Developed and Emerging Markets
PART SIX: INTERNATIONAL BUSINESS FUNCTIONS
14 Exporting, Importing, and Countertrade
16 Global Production and Supply Chain Management
16 Global Marketing and Business Analytics
17 Global Human Resource Management
1 Globalization
PART TWO: NATIONAL DIFFERENCES
2 National Differences in Political, Economic, and Legal Systems
3 National Differences in Economic Development
4 Differences in Culture
5 Ethics, Corporate Social Responsibility, and Sustainability
PART THREE: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
6 International Trade Theory
7 Government Policy and International Trade
8 Foreign Direct Investment
9 Regional Economic Integration
PART FOUR: THE GLOBAL MONETARY SYSTEM
10 The Foreign Exchange Market
1 The International Monetary System
PART FIVE: THE STRATEGY OF INTERNATIONAL BUSINESS
12 The Strategy of International Business
13 Entering Developed and Emerging Markets
PART SIX: INTERNATIONAL BUSINESS FUNCTIONS
14 Exporting, Importing, and Countertrade
16 Global Production and Supply Chain Management
16 Global Marketing and Business Analytics
17 Global Human Resource Management
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following:
1. Incorporate new insights from scholarly research.
2. Make sure the content covers all appropriate issues.
3. Make sure the text is up to date with current events, statistics, and examples.
4. Add new and insightful opening and closing cases in most chapters.
5. Incorporate global EDGE™ features in every chapter.
6. Connect every chapter to a focus on managerial implications.
1. Incorporate new insights from scholarly research.
2. Make sure the content covers all appropriate issues.
3. Make sure the text is up to date with current events, statistics, and examples.
4. Add new and insightful opening and closing cases in most chapters.
5. Incorporate global EDGE™ features in every chapter.
6. Connect every chapter to a focus on managerial implications.