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Business Communication: A Problem-Solving Approach: 2024 Release ISE

1264555369 · 9781264555369
Business Communication: A Problem-Solving Approach prepares students to take charge of the communication challenges they'll face on the job. With a focus on effective decision making, the text provides a process for analyzing communication problems a… Leer Más
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COP 398,000.00

PRODUCTO DIGITAL EBOOK. NO ES UN PRODUCTO FÍSICO.

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  • Ingresa a tu libro desde cualquier lugar o dispositivo, con acceso a internet o sin acceso.
  • Crear notas, y apuntes en tus lecturas.
  • Puedes realizar búsquedas a los conceptos que necesites de manera rápida y fácil.
Part One - Communication in the World of Work
1 Solving Communication Problems in the Workplace
2 Getting Positive Responses to Your Communication 
3 Communicating with Culturally Diverse Audiences 


Part Two - Essential Components of Business Communication
4 Designing the Right Type of Message: From Letters 
to Social Media 
5 Communicating Your Messages Visually
6 Crafting Effective Sentences and Paragraphs


Part Three - Structures and Strategies for Common Business Documents
7 Writing Good-News and Neutral Messages
8 Writing Bad-News Messages
9 Writing Persuasive Messages and Proposals 
10 Researching and Writing Reports
11 Creating the Right Type of Report 


Part Four - Strategies for Oral Communication and the Job Search
12 Delivering Business Presentations and Speeches
13 Using Interpersonal Communication Skills in Conversations
 and Meetings 
14 Communicating in the Job Search


Reference Chapters
A. A Guide to Sentence-Building, Grammar, and Mechanics
B. A Guide for Documenting Your Sources?

Business Communication: A Problem-Solving Approach prepares students to take charge of the communication challenges they'll face on the job. With a focus on effective decision making, the text provides a process for analyzing communication problems and thorough support for designing successful solutions. Students will gain a realistic picture of today's business environment, including the impacts of the global pandemic, the importance of inclusive, socially responsible communication, and AI technologies. Numerous end-of-chapter scenarios provide a wide range of opportunities for problem solving in context. This release continues its strong coverage of style and grammar, visual communication, and skillful oral communication. This release was developed with a focus on today's caring, collaborative, diverse, social, and highly pragmatic "self-driver" students who value flexibility and authenticity. All advice includes the "why" to support students in their future workplace success.